E-Commerce

Navigating the complexities of compliance in the online retail world can be a challenge. Withum’s team of E-Commerce accountants and advisors provides a suite of tax, audit, and advisory services to help your E-Commerce company thrive.

E-Commerce Advisory, Tax and Accounting Services

From comprehensive tax planning to ERP implementation, and M&A due diligence, we handle the intricacies of your e-commerce accounting and advisory needs while you focus on your growth.

Advisory

Tax

Accounting and Attestation

  • Inventory management consultation
  • Navigating the cap table (i.e. Carta) and stock-based compensation reporting (ASC 718)
  • Complex debt and equity accounting (warrants, SAFE notes, Secondaries, etc.)

E-Commerce Industry Challenges and Trends

For e‑commerce businesses operating in 2026, tariff volatility and shifting trade policies are directly squeezing margins and disrupting supply chains. The global trade landscape has shifted dramatically and online retailers are caught in the crosswinds. Withum’s Global Transfer Pricing Team helps multinational e-commerce companies reduce tariff exposure through customs duty planning, supply chain restructuring, transfer pricing optimization, and scenario-based financial modeling.  

Withum offers a tariff impact assessment help you create an actionable plan to drive decision-making using our proprietary scenario modeling tool and step plan. 

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AI powered e-commerce is already driving results for the most competitive brands. From personalized product recommendations and predictive inventory management to AI-driven content automation, artificial intelligence is reshaping how online retailers operate and grow. E-commerce companies that adopt AI tools are reporting measurable gains in conversion rates, and operational efficiency. Whether through machine learning analytics, conversational commerce, or automated merchandising, AI enables brands to build stronger customer relationships while reducing costs. 

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E-commerce sales tax compliance is one of the most complex and fast-changing obligations facing online retailers today. Evolving state and local tax (SALT) laws, economic nexus rules, and multi-state filing requirements create significant risk for brands that don’t stay current. Withum’s SALT specialists work proactively with e-commerce companies to keep you up-to-date on the constant state of change, helping you identify tax savings opportunities, minimize audit exposure, and maintain compliance across all jurisdictions. 

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As e-commerce businesses scale, financial transparency becomes essential for long-term growth and investor confidence. Whether you’re preparing for an external audit, a strategic acquisition, or an IPO, having the right accounting infrastructure in place is critical. E-commerce companies that build financial discipline early are better positioned to attract investment, pass due diligence, and navigate complex transactions successfully. Withum’s e-commerce accountants help leadership teams move beyond reactive reporting and toward proactive, strategic financial management. 

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The E-Suite Interviews: Quick Insights from E-Commerce Leaders

Fast takes from the builders transforming e-commerce. Hosted by Lonnie Bloom, these shorts feature insights and stories from the leaders shaping the future of e-commerce. Featured guests include Jason Berwanger of HubiFi, and Eric Bellomo of Pitchbook. Don’t miss the next drop – watch and subscribe on YouTube!

Related Insights

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From Scroll to Sale: Opportunities and Challenges of Social Media-Driven E-Commerce 

For today’s e-commerce companies, the customer journey rarely starts with a search. More often, it begins with a scroll. Social media has evolved from a marketing channel into a measurable driver of e-commerce sales, influencing how customers discover products, build trust, and make purchasing decisions. For Withum’s e-commerce clients, this shift creates real growth potential…

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How to Choose the Best E-Commerce Warehouse Location: Key Tax and Logistics Considerations

Selecting the optimal state for your e-commerce warehouse or third-party logistics (3PL) facility involves more than just proximity to customers or major transportation hubs. While shipping speed and costs are critical to this decision, state taxes should also be considered, as they can vary widely across states and turn out to be either beneficial or…

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e-suite interviews with lonnie bloom
The E-Suite Interviews

The E-Suite Interviews is a podcast mini-series spotlighting the builders redefining modern e-commerce.

Why E-Commerce Companies Choose Withum

End-to-End E-Commerce Accounting Experience

From DTC startups to scaling omnichannel brands, we have served e-commerce companies across the full growth spectrum as a strategic partner.

Full-Service Technology Practice, Nationwide

With offices across the United States and a dedicated team of e-commerce specialists, we have the depth and geographic reach to support your company wherever you operate.

Audit Readiness and Financial Infrastructure

Whether you are preparing for an external audit, a Series B, or an acquisition, we help e-commerce brands build the financial infrastructure to support due diligence and instill investor confidence.

Connect with Our Leaders

Lonnie_Bloom_Web
Partner, Team Co-Leader, E-Commerce
New York, NY
Sam-Greenbaum_Web
Partner, Team Co-Leader, E-Commerce
New York, NY
Chris-DeMayo_Web
Partner, Chief Operating Officer, Technology and Emerging Growth Services
New York, NY

Contact Us

For more information or to discuss your business needs, please fill out the form and a member of our team will connect with you timely.