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Lonnie Bloom

CPA, MBA Partner, Team Co-Leader, E-Commerce

Get to Know Me

Lonnie is an auditing Partner with more than 10 years of public accounting experience. He specializes in the technology industry with client concentrations in E-commerce, SaaS, Ad-tech, and Digital Media Services for both private and public clients.

He is an active member of the Firm’s Technology and Emerging Growth Services Team and Co-Leads the Firm’s E-Commerce Sector.

He has extensive professional accounting experience dealing with complex equity transactions, revenue recognition issues, inventory accounting, stock‐based compensation, beneficial conversion features, warrant analysis, software capitalization, and derivative instruments. Lonnie consults on a variety of complex accounting issues including revenue recognition standards (ASC 606), implementation and accounting for equity-based awards, and business combination accounting.

Industry Expertise

Service Expertise

Learn More About My Story

Learn more about my professional experience and how I spend my time outside the firm.

Education:

  • MBA, Rider University
  • BSBA, Accounting, Rider University

Professional Affiliations:

  • Member, American Institute of Certified Public Accountants (AICPA)
  • Member, New York State Society of Certified Public Accountants (NYSSCPA)
  • Member, New Jersey Society of Certified Public Accountants (NJCPA)

Lonnie is a 2020 Honoree for the Withum Strength in Marketing Award and a 2021 Honoree for the Withum Outstanding Achievement Award. He writes and presents at workshops and seminars on technology-related topics and his work on the Technology and Emerging Growth Services Team. He serves as a mentor both formally and informally for staff.

Out of the office, Lonnie enjoys spending time with his wife and daughter (usually singing Baby Shark). He enjoys traveling, cooking, being a foodie and staying active.

Authored Insights

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e-suite interviews with lonnie bloom
The E-Suite Interviews

The E-Suite Interviews is a podcast mini-series spotlighting the builders redefining modern e-commerce.

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founded in tech podcast
Founded in Tech Podcast

Tune into Founded in Tech as we engage in insightful interviews with technology professionals and industry experts who discuss the challenges, success stories, and innovations within the industry.

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digital checklist
How to Prepare Your E-Commerce Brand for a Financial Audit

As e-commerce businesses scale, financial transparency becomes essential. Whether you’re preparing for an external audit, a strategic acquisition, or an IPO, having the right financial infrastructure in place is critical. That’s why we have developed a comprehensive Audit Readiness Checklist for E-Commerce Finance Teams, designed to guide you through every stage of growth. Audit Readiness…