Get to Know Me

Lonnie is an auditing Partner with more than 10 years of public accounting experience. He specializes in the technology industry with client concentrations in E-commerce, SaaS, Ad-tech, and Digital Media Services for both private and public clients. He is an active member of the Firm’s Technology and Emerging Growth Services Team and Co-Leads the Firm’s E-Commerce Sector.

He has extensive professional accounting experience dealing with complex equity transactions, revenue recognition issues, inventory accounting, stock‐based compensation, beneficial conversion features, warrant analysis, software capitalization, and derivative instruments. Lonnie consults on a variety of complex accounting issues including revenue recognition standards (ASC 606), implementation and accounting for equity-based awards, and business combination accounting.

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Give Back

Lonnie is a 2020 Honoree for the Withum Strength in Marketing Award and a 2021 Honoree for the Withum Outstanding Achievement Award. He writes and presents at workshops and seminars on technology-related topics and his work on the Technology and Emerging Growth Services Team. He serves as a mentor both formally and informally for staff.

Work Hard/Play Hard

Out of the office, Lonnie enjoys spending time with his wife and daughter (usually singing Baby Shark). He enjoys traveling, cooking, being a foodie and staying active.

Latest Thinking

lonnie bloom on 2x ecommerce podcast
Impact of Accounting on E-Commerce Funding Featuring Lonnie Bloom

Withum Partner and E-Commerce Practice Co-Lead, Lonnie Bloom recently sat down with Kunle Campbell on his 2X eCommerce Podcast to discuss his journey to accounting and what led to his […]

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the euite interviews
The E-Suite Interviews

The E-Suite Interviews is a video series focused on the everchanging world of E-Commerce through the lens of various Founders and C-Level Executives.

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E-commerce business online digital internet shopping concept on virtual screen.
The Advantages of E-Commerce Enablement Technologies

In the past few years, people have become more accustomed to the digital world, and the demand for businesses to provide instantaneous, painless, and individualized buying experiences on their online […]

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