Lonnie_Bloom_Web

Lonnie Bloom

CPA, MBA Partner, Team Co-Leader, E-Commerce

Get to Know Me

Lonnie Bloom is an audit partner and leads the Firm’s E-Commerce Services Team.

With over 15 years of public accounting experience, he serves technology and high-growth companies throughout their business lifecycle. He specializes in E-Commerce, SaaS and venture-backed businesses, providing audit and advisory services to both private and public companies.

Lonnie has extensive experience advising clients on complex accounting and financial reporting matters, including revenue recognition (ASC 606), business combinations (ASC 805), equity financings, stock-based compensation, warrant and derivative accounting, and other transactions common to growth-stage companies. He also works closely with founders, CFOs and finance teams to navigate fundraising, operational scaling and key growth milestones.

As an AI transformation leader within the profession, Lonnie helps organizations and professionals embrace AI and automation through practical training, use-case development and implementation strategies. By promoting responsible adoption and continuous learning, he empowers audit and finance teams to work more efficiently while maintaining professional judgment and skepticism.

His experience also includes an international secondment with one of Australasia’s leading accounting and advisory networks, where he served mining and exploration clients and gained valuable exposure to global markets and the unique opportunities and challenges of cross-border business.

Industry Expertise

Service Expertise

Learn More About My Story

Learn more about my professional experience and how I spend my time outside the firm.

Education:

  • MBA, Rider University
  • BSBA, Accounting, Rider University

Professional Affiliations:

  • Member, American Institute of Certified Public Accountants (AICPA)
  • Member, New York State Society of Certified Public Accountants (NYSSCPA)
  • Member, New Jersey Society of Certified Public Accountants (NJCPA)
  • Honoree, Outstanding Achievement Award, Withum, 2021
  • Honoree, Strength in Marketing Award, Withum, 2020

Lonnie is committed to advancing the accounting and technology professions through education, thought leadership and knowledge sharing. As an author, speaker, podcast host and recognized voice on technology, innovation, entrepreneurship and the future of accounting, he regularly shares insights that help business leaders navigate a rapidly evolving digital landscape. Through the Founded in Tech Podcast and The E-Suite Interviews, he amplifies perspectives from innovators and industry leaders while fostering conversations that drive growth and transformation.

Out of the office, Lonnie enjoys spending time with his wife and three children. He enjoys traveling, cooking, being a foodie and staying active.

Authored Insights

Read more
e-suite interviews with lonnie bloom
The E-Suite Interviews

The E-Suite Interviews is a podcast mini-series spotlighting the builders redefining modern e-commerce.

Read more
founded in tech podcast
Founded in Tech Podcast

Tune into Founded in Tech as we engage in insightful interviews with technology professionals and industry experts who discuss the challenges, success stories, and innovations within the industry.

Read more
a person shopping on social media on their mobile phone
From Scroll to Sale: Opportunities and Challenges of Social Media-Driven E-Commerce 

For today’s e-commerce companies, the customer journey rarely starts with a search. More often, it begins with a scroll. Social media has evolved from a marketing channel into a measurable driver of e-commerce sales, influencing how customers discover products, build trust, and make purchasing decisions. For Withum’s e-commerce clients, this shift creates real growth potential…