Case Study: Family Start-up Brews Up a Recipe for Success

When a New Hampshire family of beer hobbyists decided to turn their passion for home brewing into a legitimate business, they tapped Withum to set up their tax, financial and accounting systems, as well as to provide ongoing tax and business advice to keep their start-up on the path to profitability and growth.

From The Barrel Brewing Company LLC, a nano-brewery in Londonderry NH was opened in July 2014 by two generations of the Anderson family. Their aim: to brew and sell extremely fresh hand-crafted beer in small batches.

Like most start-up breweries, it began with a passion for home brewing. For years, Gary Anderson (already a long-time client as the owner of a successful telecommunications business) had been encouraging his sons in their hobby. As word of their delicious pale ales and porters spread beyond relatives and friends, the family decided to take it to the next level.

Gary’s wife, Debby, along with their daughter, four sons, and their wives, round out the entrepreneurial team. In addition to home brewing, the family also has experience in restaurants, marketing, and customer service.

The company’s tap list is always rotating and offers a variety of “hop forward” brews, plus a solid selection of non-hopped choices to round out the list. On any given day, the offerings might include such selections as Sweet Jane Pale Ale, Lily IPA, Strictly Simcoe Pale Ale, Opening Day Kolsch and the Powerful Pilz pilsner.

Apparently, New Hampshire is no stranger to craft breweries. According to the trade group, there are 35 craft breweries in the state. A recent survey conducted by the national Brewers Association indicated that the state’s beer industry employs more than 3,100 workers, with an annual economic impact of nearly $248 million.

We’re very excited to become part of the expanding brewing industry in New Hampshire. It’s been a blast getting to where we are now, and we’re eager to celebrate with everyone.
Gary Anderson

For information about the brewery’s tasting room hours and the latest tap list, visit them online at and on Facebook at

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