The E-Suite Interviews

E-Commerce, Technology and Emerging Growth Services

A video series focused on the everchanging world of E-Commerce.

Hosted by Lonnie Bloom, CPA and Audit Partner at Withum, this show spotlights the builders redefining modern e-commerce. Each episode features candid conversations with founders and executives who are transforming how products are sold, scaled, and experienced.

Together, they break down the strategic decisions, operational models, and emerging technologies shaping the industry today, and where it’s headed next.

Latest Episode!

The Need For Financial Automation

In this conversation, Jason Berwanger, CEO and co-founder of Hubifi, discusses the challenges faced by e-commerce businesses in financial automation and revenue recognition. He explains how Hubifi addresses these issues through its innovative platform, which integrates with various payment processors and accounting systems.

The discussion also touches on the impact of AI on financial processes, the importance of accurate data for decision-making, and how businesses are adapting to current economic uncertainties, including tariffs. Jason shares insights on the future developments for Hubifi and the evolving landscape of e-commerce.

Previous Episodes

Tackling Sales Tax Complexities With Steven Chapman of Bird Buddy – Part 1

In Part 1 of this interview, Withum’s Courtney Easterday and Breea Boylan, of the State and Local Tax Services Team, sit down with Steven Chapman, VP of Accounting at Bird Buddy, an AI-powered smart bird feeder that notifies you of feathered visitors, captures their photos and organizes them for you. They examine how to deal with economic nexus and compliance, the role of technology in sales tax compliance, the challenges and mistakes in sales tax management and staying informed on sales tax changes.

How to Close Your Books by January 15th With Warren Brown of Settle

In this episode of E-Suite Interviews, Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, speaks with Warren Brown, Head of Product at Settle, about current challenges faced by E-Commerce companies, including inventory management and accounting. They also discuss best practices for Cost of Goods Sold (COGS) and Landed Cost, automation vs. headcount in accounting and the importance of timely accounting when it comes to growth.

The Current and Future State of the E-Commerce Market With Pitchbook’s Eric Bellomo

In this installment of The E-Suite Interviews, Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom chats with Eric Bellomo, Analyst, Emerging Technology at Pitchbook, about the current and future state of the E-Commerce market. They dive into challenges in the DTC landscape, the role and impact of AR and VR in e-commerce, AI strategies for e-commerce marketing, consumer behavior and spending trends in Q4, and an industry outlook.

The E-Suite Interviews on YouTube

The E-Suite Interviews features candid conversations with founders and executives transforming e-commerce—exploring the strategies, operations, and technologies shaping how products are built, scaled, and experienced today. Subscribe to Withum’s YouTube channel for more exciting episodes!

View More Videos
e-suite interviews with lonnie bloom

Contact Us

For more information on this topic, reach out to Withum’s E-Commerce Services Team today.

Let's Chat
Read More
Photo of e-commerce globe

E-Commerce

Navigating the complexities of compliance in the online retail world can be a challenge. Withum’s team of E-Commerce accountants and advisors provides a suite of tax, audit, and advisory services […]

Learn More
Image of technology and graphs

Technology and Emerging Growth Services

The fast-paced field of technology changes more than just its industry; it changes the world around it. Tech companies know they need to do more than just manage current trends, […]

Learn More