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From Scroll to Sale: Opportunities and Challenges of Social Media-Driven E-Commerce 

For today’s e-commerce companies, the customer journey rarely starts with a search. More often, it begins with a scroll. Social media has evolved from a marketing channel into a measurable driver of e-commerce sales, influencing how customers discover products, build trust, and make purchasing decisions. For Withum’s e-commerce clients, this shift creates real growth potential…

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Universal Music Group and Spotify Partner on AI: A Familiar Song with A New Tune

The recent announcement, on May 21, 2026, that Universal Music Group (UMG) and Spotify are partnering on a new AI-powered music initiative is the latest advancement at the intersection of artificial intelligence and the music industry. And yet, something about it strongly echoes a past deal between the two, when they also joined forces to…

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Power Platform: When and Why to Use Canvas, Model-Driven, Power Pages and Code Apps 

When someone says, “just build it in Power Apps,” the next question should always be: which one?  Power Apps isn’t a single tool. It’s four different app types, each built for a different audience, a different data scale and a different level of technical skill. Picking the wrong app costs real time and money.   This guide helps you pick the right one before you start…

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CalCPA Names Withum Leaders to 2026 NorCal Top 50 Accountants

Top 50 Accountant Honorees at Withum Brandon Yip Brandon Yip is a partner who leads Withum’s Technology and Emerging Growth Services Team in the San Francisco Bay Area. He focuses on advising public and private companies on audit, regulatory and transactional matters while helping innovation-driven organizations scale. Deeply connected to Northern California, he supports the region’s technology and life sciences ecosystem…

News
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Why Global Structuring and Transfer Pricing Matter for Life Sciences Companies 

The life sciences industry is characterized by high-value intellectual property (“IP”), extensive research and development (R&D), complex regulatory environments, and global supply chains. Life sciences companies are increasingly global from day one where R&D is performed in one country, clinical trials in others, IP held centrally, and manufacturing and commercialization is performed elsewhere. These unique attributes create opportunity, but it also creates tax risk if global structuring and transfer pricing are not…

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