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Social Media Best Practices for the Restaurant Industry

Social media has become a key digital strategy for engaging customers and promoting your restaurant business. Matt Basilo, Interactive Marketing Manager, dives into the best practices, advantages, and navigating social media platforms through the pandemic in a 4-part video series.

Social Media Landscape



According to sprout social, 88% of people are influenced by reviews and online comments making it crucial to have an intentional digital strategy. Matt shares the current landscape of social media options in the restaurant industry.

Leveraging Social Media Platforms



In this clip, Matt shares the advantages and strategies of using popular social media platforms like Facebook and Instagram to promote your restaurant.

Tips for Optimizing Your Social Media Pages



Matt shares 5 tips on how to optimize your social media pages:

  • Include all of the information on your pages
  • Take advantage of the space you’re given
  • Embrace the Foodies (and remember your customers)
  • Include people in your photos
  • Utilize social ads

Social Media and the Pandemic



The COVID-19 pandemic has dramatically impacted the restaurant industry. Tune in as Matt discusses how to communicate with empathy and authenticity, set customer’s concerns at ease and how to be tastefully cheerful during a time of uncertainty.

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