Liquidity, productivity, and profitability are indeed what any CFO or business owner should think about on a daily basis. Because Withum’s accounting and assurance professionals get to know your business systems and needs intimately over time, a “flash report” of quick, thorough analysis on a specific factor can easily be generated by us at any time to communicate top-level details of your company in strong, clear, concise language. For example, a “Liquidity” flash report covers the basic responsibility of a company’s finance department: do we have enough cash to be open tomorrow? “Productivity” ties the performance of a firm’s operations to its financial performance. And “Profitability” provides an indication of how much money the company has made. Withum professionals know that these numbers don’t just reflect activity—they can be used to predict and prevent issues as well, allowing us to guide you fully in areas of profit improvement, cash flow, the economy, financing and best business practices.