Get to Know Me

Lonnie is an auditing Partner with more than 10 years of public accounting experience. He specializes in the technology industry with client concentrations in E-commerce, SaaS, Ad-tech, and Digital Media Services for both private and public clients. He is an active member of the Firm’s Technology and Emerging Growth Services Team and Co-Leads the Firm’s E-Commerce Sector.

He has extensive professional accounting experience dealing with complex equity transactions, revenue recognition issues, inventory accounting, stock‐based compensation, beneficial conversion features, warrant analysis, software capitalization, and derivative instruments. Lonnie consults on a variety of complex accounting issues including revenue recognition standards (ASC 606), implementation and accounting for equity-based awards, and business combination accounting.

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Give Back

Lonnie is a 2020 Honoree for the Withum Strength in Marketing Award and a 2021 Honoree for the Withum Outstanding Achievement Award. He writes and presents at workshops and seminars on technology-related topics and his work on the Technology and Emerging Growth Services Team. He serves as a mentor both formally and informally for staff.

Work Hard/Play Hard

Out of the office, Lonnie enjoys spending time with his wife and daughter (usually singing Baby Shark). He enjoys traveling, cooking, being a foodie and staying active.

Latest Thinking

Digital shopping cart ecommerce online retail technology hand on business web
The Advantages of E-Commerce Enablement Technologies in 2025

In 2025, e-commerce is about creating personalized, frictionless, and trustworthy experiences across every channel. Shoppers compare every brand not only to competitors, but also to Amazon, TikTok Shop, and Shopify’s […]

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ecommerce, supply chain, global trade
How E-Commerce Brands Can Outsmart 2025’s Tariff Turmoil

If you’re running an e-commerce business in 2025, chances are your margins feel like they’ve been put through a paper shredder. That’s not just inflation talking, it’s tariffs. The global […]

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retail, e-commerce
AI-Powered E-Commerce: How Top Brands Are Using Intelligence to Build Loyalty, Drive Growth and Redefine Retail

Ready or not, AI is already the engine powering the most successful e-commerce brands today. From personalized shopping experiences to predictive inventory management, AI-powered e-commerce is fundamentally changing how companies […]

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