Alex Rockoff is a partner and team leader for the Firm’s SportsTech Services Team.
An experienced audit professional, he is responsible for helping drive practice growth for Technology and Emerging Growth companies in San Diego and New York, with a focus on SportsTech, FinTech, e-commerce, AdTech and B2B SaaS business models.
His experience spans advising on complex equity transactions, revenue recognition, stock-based compensation, beneficial conversion features, warrant analysis, software capitalization and derivative instruments. As an industry leader, he regularly presents at workshops and seminars on emerging technologies, helping clients and colleagues stay ahead in a rapidly evolving landscape.
Learn more about my professional experience and how I spend my time outside the firm.
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Alex is an avid sports enthusiast who stays actively involved in ball hockey leagues. A dedicated Buffalo Bills fan, he can often be found cheering on his team and keeping up with the latest in the NFL.
Sweepstakes-based betting is quickly changing the SportsTech industry. With inconsistent sports betting rules across the United States, sweepstakes models help companies connect with users, increase engagement, and expand nationwide. This model drives growth but brings complex tax rules, state compliance risks, and reporting requirements for operators and users. To succeed, companies must understand taxes and…
As your SportsTech business grows, financial transparency is key. Whether you’re getting ready for an audit, planning an acquisition, or considering an IPO, it’s important to have strong financial systems. We’ve created an Audit Readiness Checklist for SportsTech Finance Teams to help guide you through every stage of growth. Audit Readiness Checklist for SportsTech Finance…
The recent enactment of the One Big Beautiful Bill Act (OBBB) has introduced significant changes to the tax treatment of gambling losses, which are poised to profoundly impact the sports betting industry. Signed into law by President Donald Trump on July 4, 2025, the bill includes a provision that limits the deductibility of gambling-related losses…