Alex Rockoff

Alex Rockoff

CPA, MBA Team Leader, SportsTech

Get to Know Me

Alex is an auditing professional specializing in the technology and emerging growth industry with client concentrations in SportsTech, FinTech, E-commerce, AdTech and B2B SaaS business models.

His experience includes dealing with complex equity transactions, revenue recognition issues, stock-based compensation, beneficial conversion features, warrant analysis, software capitalization and derivative instruments. He is an active member of the Firm’s Technology and Emerging Growth Services Team and a Team Leader of the SportsTech team. He actively presents at workshops and seminars on technology-related topics.

Alex is a 2022 Honoree for the Withum Innovation Strength Award.

He has served as a Senior Accountant in an international work assignment between Withum and HLB International member firm Mann Judd in Sydney, Australia.

Alex loves sports and is an active member of various ball hockey leagues around NYC. He is also a die-hard Bills fan.

Industry Experience

Service Expertise

Learn More About My Story

Learn more about my professional experience and how I spend my time outside the firm.

Education:

  • MBA, Professional Accountancy, Ithaca College
  • BS, Accounting, Ithaca College

Professional Affiliations:

  • Member, American Institute of Certified Public Accountants (AICPA)
  • Member, New York State Society of Certified Public Accountants (NYSSCPA)

Authored Insights

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placing digital sports bets on a baseball game.
Sweepstakes Betting Is Expanding Fast. Here’s What SportsTech Companies Need to Know

Sweepstakes-based betting is quickly changing the SportsTech industry. With inconsistent sports betting rules across the United States, sweepstakes models help companies connect with users, increase engagement, and expand nationwide. This model drives growth but brings complex tax rules, state compliance risks, and reporting requirements for operators and users. To succeed, companies must understand taxes and…

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Futuristic soccer ball illuminated with green lights. Abstract art of sports tech.
How to Prepare Your SportsTech Company for a Financial Audit

As your SportsTech business grows, financial transparency is key. Whether you’re getting ready for an audit, planning an acquisition, or considering an IPO, it’s important to have strong financial systems. We’ve created an Audit Readiness Checklist for SportsTech Finance Teams to help guide you through every stage of growth. Audit Readiness Checklist for SportsTech Finance…

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sportstech, sports betting
Sports Betting Impacted by 90% Loss Limitation in New Legislation

The recent enactment of the One Big Beautiful Bill Act (OBBB) has introduced significant changes to the tax treatment of gambling losses, which are poised to profoundly impact the sports betting industry. Signed into law by President Donald Trump on July 4, 2025, the bill includes a provision that limits the deductibility of gambling-related losses…