15 Investing Axioms

Here are 15 things to be aware of when making decisions about your personal financial planning and investing.

  1. Financial planning is about providing for future family financial security… nothing else
  2. Losses hurt more than gains benefit
  3. In many cases, you may not get an opportunity to recover from a loss
  4. Cash-flow needs and timing should drive investment decisions, not desire for asset acquisition
  5. Don’t assume a greater risk than you need to
  6. Risk avoidance, in general, is not possible and uninformed choices of what risks to avoid will not typically get you where you want to – and need –to be
  7. Before making any investment, always ask, “What happens ifthese choices turn out tobe wrong?”
  8. Make realistic goals and use them to lead your decisions
  9. Interest on credit card debt is the cost of past excess spending or consumption – pay your balances down and reduce interest
  10. Investing decisions should not be made emotionally
  11. Money and stocks are inanimate – don’t form attachments.
  12. Just because everyone seems to be doing something doesn’t make it right for you
  13. You are not “everyone,” “average” or “like most people” – you are “you” and you are “unique.” Know what’s in it for you when you invest
  14. You are the most important person in the world to you. Only deal with advisors that treat you that way – always!
  15. Don’t be stupid!

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