Lena Combs is a partner and Team Leader for the Firm’s Hospitality Services Team, specializing in accounting and audit services for clients in the hotel and lodging industry.
She also works with clients in the not-for-profit, education and professional services industries. With over 30 years of experience, Lena has a proven track record of enhancing guest experiences, optimizing operations, and driving revenue growth for some of the most prestigious hotel and resort brands in the world. Her deep understanding of industry trends and innovative approach make her a sought-after consultant and advisor.
Lena’s commitment to excellence and her passion for the industry are evident in every project she undertakes, ensuring that her clients achieve outstanding results and maintain a competitive edge in the market. Her service areas of expertise include agreed-upon procedures, business analysis, client-outsourced services, compliance and performance audits, internal control evaluation and operational and financial consulting.
Learn more about my professional experience and how I spend my time outside the firm.
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Lena is committed to giving back through active leadership in both professional and community organizations. She is involved with the Florida Institute of CPAs and American Resort Development Association, where she has served in several leadership and advisory roles, including initiatives focused on advancing women in leadership and shaping industry policy. Beyond her profession, Lena has dedicated her time to organizations such as the Devereux Foundation, the Episcopal Diocese of Central Florida and Emmanuel Episcopal Church, supporting governance, financial stewardship and community impact efforts throughout Central Florida.
Vacation ownership is often sold as an experience, and in many ways, that is exactly what it is. Owners are buying future vacations, flexibility, familiarity, and the comfort of returning to a place they know and enjoy. But behind that experience is a financial structure that must work year after year if the property is…
Timeshares have helped millions of families enjoy memorable vacations in high-quality resorts year after year. For owners who value consistency, destination options, spacious accommodations, and resort-style amenities, vacation ownership can be a practical and rewarding way to travel. Understanding how to get what is desired from a vacation ownership product is also important. Whether it…
The hospitality industry has faced mounting challenges over the past five years, with insurance costs emerging as one of the most pressing issues for hotel owners and operators. In a recent episode of Withum’s Lodging Insights and Innovations Podcast, Lena Combs, Partner and leader of Withum’s Hospitality Services Team, sat down with Joey Masters, Senior…