Lena is the Practice Leader for the firm’s Hospitality Services Team, specializing in providing accounting and audit services to clients in the hotel and lodging sector.
She also works with clients in the not-for-profit, education and professional services industries. With over 30 years of experience, Lena has a proven track record of enhancing guest experiences, optimizing operations, and driving revenue growth for some of the most prestigious hotel and resort brands in the world. Her deep understanding of industry trends and innovative approach make her a sought-after consultant and advisor.
Lena’s commitment to excellence and her passion for the industry are evident in every project she undertakes, ensuring that her clients achieve outstanding results and maintain a competitive edge in the market. Her service areas of expertise include agreed-upon procedures, business analysis, client-outsourced services, compliance and performance audits, internal control evaluation and operational and financial consulting.
Learn more about my professional experience and how I spend my time outside the firm.
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Timeshares have helped millions of families enjoy memorable vacations in high-quality resorts year after year. For owners who value consistency, destination options, spacious accommodations, and resort-style amenities, vacation ownership can be a practical and rewarding way to travel. Understanding how to get what is desired from a vacation ownership product is also important. Whether it…
The hospitality industry has faced mounting challenges over the past five years, with insurance costs emerging as one of the most pressing issues for hotel owners and operators. In a recent episode of Withum’s Lodging Insights and Innovations Podcast, Lena Combs, Partner and leader of Withum’s Hospitality Services Team, sat down with Joey Masters, Senior…
The hospitality industry relies on significant amounts of electricity and gas to ensure their guests feel comfortable and safe. According to EnergyStar.Gov, hotels in America spend an average of $2,196 per available room each year on energy, representing approximately 6 percent of operating costs. Sustainability has become an increasingly important criteria for travelers. According to…