Lena G. Combs
CPA, CGMA, Partner
Team Leader, Hospitality
Get to Know Me
Lena is the Practice Leader for the firm’s Hospitality Services Team, specializing in providing accounting and audit services to clients in the hotel and lodging sector. She also works with clients in the not-for-profit, education and professional services industries. With over 30 years of experience, Lena has a proven track record of enhancing guest experiences, optimizing operations, and driving revenue growth for some of the most prestigious hotel and resort brands in the world. Her deep understanding of industry trends and innovative approach make her a sought-after consultant and advisor.
Lena’s commitment to excellence and her passion for the industry are evident in every project she undertakes, ensuring that her clients achieve outstanding results and maintain a competitive edge in the market. Her service areas of expertise include agreed-upon procedures, business analysis, client-outsourced services, compliance and performance audits, internal control evaluation and operational and financial consulting
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Beyond Revenue Generation: A Comprehensive Approach to Hotel Profitability
For years, the hospitality industry has focused heavily on top-line metrics such as Average Daily Rate (ADR), Occupancy Percentage, and Revenue Per Available Room (RevPAR) to gauge hotel performance. While […]
Unlocking Potential: Business Valuation Strategies for the Hospitality Industry
In the dynamic world of hospitality and lodging, understanding the true value of a business is crucial for owners, investors, and stakeholders. Business valuations provide a clear picture of a […]
Strategies for Overcoming Financial Distress in Hospitality
Financial distress can pose significant challenges for property owners in the hospitality and lodging industry. Understanding the intricacies of these challenges and exploring strategic options is crucial for navigating through […]