Traveling to Taiwan? Learn Important Tips on Business Card Etiquette
It has been several years since I last went back to Taiwan to visit my relatives. During my recent trip there, I felt more like a “foreigner” than before. I observed many differences between the Taiwanese and American culture etiquette. For example, during a so called, “family banquet,” where I did not know 95% of the people, I had an opportunity to reacquaint with one of my cousins whom I had not seen since he was in elementary school. I asked for his business card so we can keep in touch in the future. He presented me his business card with both hands and a slight bow. While he bowed to me, he also spoke a short phrase which meant to please provide him feedback to help him improve. I was intrigued since I saw this done during the business environment, but not during a social event. In addition, since we are closely related cousins, I did not realize that this etiquette also applied to us. After a long conversation with my cousin, the following are what I found out about the business card exchange etiquette in Taiwan, which is very similar to Japan:
- When presenting your business card, you hold the card with both hands. Make sure you hold the card facing your contact so he/she can read it.
- A small quick bow to show your respect.
- It is best to stand up when exchanging cards.
- Exchange cards one-on-one, so don’t distribute your cards like dealing cards in a casino.
- Don’t put your cards in a stack on a table and offer others to take your cards.
- When receiving a business card, take the time to read the card in front of your contact. Don’t just shove the card into your pocket, especially NOT into your back trouser pocket.
And yes, in any event, regardless social or business, always bow back if someone bows to you to express their thanks. Don’t just nod and say, “you are welcome,” thinking you did good.
If you have any questions or would like more information, please contact your WithumSmith+Brown professional, a member of WS+B’s International Services Group or email us at [email protected].
By Phyllis Tsai, CPA, MBA, CGMA | 609.520.1188 | [email protected]
