How Permanent Bonus Depreciation is Transforming Hotel Renovation Planning

The hotel and lodging industry is entering a new era of tax-efficient renovation planning thanks to one of the most powerful changes introduced by the One Big Beautiful Bill Act (OBBBA): the permanent restoration of 100% bonus depreciation. This single provision is reshaping capital planning, property improvement strategies, and long-term asset management across hotels, motels, and resort properties.

Below is a clear breakdown of how permanent bonus depreciation is changing the way owners, operators, and developers plan renovations—along with what you should be doing right now to take advantage of it.

What Bonus Depreciation Is—And Why “Permanent” Matters

Bonus depreciation allows hotels to immediately deduct the full cost of qualifying assets the year they are placed in service, rather than depreciating them over 5, 7, 15, or 39 years.

Under the TCJA (Tax Cuts and Jobs Act), the 100% bonus rate was phased down and expected to disappear entirely by 2027. That uncertainty made long-term hotel renovation planning difficult; however, the OBBBA changes everything:

  • The new law permanently reinstates 100% bonus depreciation for qualified property placed in service after January 19, 2025.
  • It applies to core hotel renovation categories, such as furniture, fixtures, equipment, and qualified improvement property.

By eliminating the sunset and restoring full expensing, the OBBBA gives the hospitality sector stability and predictability—critical for multi-year property improvement plans (PIPs).

Hotels Can Now Fully Expense Renovations, PIPs, and FF&E Updates Immediately and In Full

Property Improvement Plans (PIPs) are one of the most significant recurring expenses in the hotel industry. Brand standard updates, soft-goods refreshes, lobby renovations, and guestroom upgrades typically fall under FF&E and Qualified Improvement Property (QIP).

With permanent 100% bonus depreciation:

  • Hotels can now deduct the entire cost of renovation assets in the year placed in service.
  • Qualified property includes items such as:
    • FF&E (beds, lighting, case goods)
    • Technology upgrades
    • Lobby reconfigurations
    • Restaurant improvements
    • Interior non-structural refurbishments

This is especially impactful for hotels following mandatory brand cycles (e.g., every 5–7 years). Instead of capitalizing and depreciating improvements over long schedules, owners can offset taxable income immediately—creating significant cash-flow advantages.

Section 179 Expensing Increases Add Another Layer of Flexibility

While bonus depreciation covers a wide range of renovation assets, Section 179 expensing provides an additional accelerated deduction pathway—and OBBBA expanded it significantly.

Key updates include:

  • Section 179 limits increased from $1M to $2.5M for qualifying property.
  • Eligible assets include common hotel improvements such as:
    • HVAC systems
    • Roof replacements
    • Security systems
    • Fire protection
    • Interior enhancements to non-residential buildings

This means hotels can stack planning strategies—using Section 179 first, then bonus depreciation for the remaining eligible assets. Please consult your tax advisor on the best plan for maximizing your eligible depreciation and 179 expense.

Cost Segregation Studies Become Even More Valuable

A cost segregation study breaks down renovation or construction projects into asset categories eligible for shorter recovery periods, which, thanks to bonus depreciation, are now eligible for immediate expensing.

The hospitality sector benefits more than nearly any other because of the sheer volume of short-lived assets in hotels.

The OBBBA’s permanent bonus depreciation:

  • Dramatically increases the return on cost segregation studies.
  • Allows accelerated expensing of assets that were previously locked into longer depreciation schedules.
  • Encourages hotels to frontload renovation activity to maximize tax deductions.

Selecting the right firm for a cost segregation study is crucial — especially in the hotel and real estate industries, where the accuracy and depth of engineering-based analysis directly impact your tax savings.

Practical Steps Hotels Should Take Now

  • Reevaluate all upcoming PIPs and renovations - Click through your 3–5 year capital plan and identify projects whose tax treatment is now dramatically improved.
  • Schedule a cost segregation study - Especially for renovations with mixed FF&E and interior improvements.
  • Prioritize asset placement after Jan 19, 2025 - Ensures eligibility for permanent 100% expensing.
  • Reforecast cash flow and debt service - Bonus depreciation may provide immediate liquidity, strengthening hotel balance sheets.

The permanent restoration of 100% bonus depreciation under the One Big Beautiful Bill Act marks a fundamental shift in how hotel owners and operators should approach renovation and capital planning. By eliminating uncertainty around expensing timelines, the law empowers the hospitality industry to make smarter, longer-term decisions with confidence—whether upgrading guest rooms, executing brand-mandated PIPs, or modernizing public spaces and back-of-house systems. When combined with expanded Section 179 expensing and the enhanced effectiveness of cost segregation studies, permanent bonus depreciation turns renovation spending into a powerful tool for improving cash flow, strengthening balance sheets, and maximizing after-tax returns. For hotels that proactively align their renovation strategies with these new rules, the opportunity is clear: tax policy is no longer a constraint on reinvestment, it’s a strategic advantage.

Contact Us

For more information on this topic, please contact a member of Withum’s Hospitality Services Team.