For today’s e-commerce companies, the customer journey rarely starts with a search. More often, it begins with a scroll. Social media has evolved from a marketing channel into a measurable driver of e-commerce sales, influencing how customers discover products, build trust, and make purchasing decisions. For Withum’s e-commerce clients, this shift creates real growth potential…
The announcement on May 21, 2026, that Universal Music Group (UMG) and Spotify are partnering on a new AI-powered music initiative is one of the latest advancements at the intersection of artificial intelligence and the music industry. And yet, something about it strongly echoes a past deal between the two, when they also joined forces…
When someone says, “just build it in Power Apps,” the next question should always be: which one? Power Apps isn’t a single tool. It’s four different app types, each built for a different audience, a different data scale and a different level of technical skill. Picking the wrong app costs real time and money. This guide helps you pick the right one before you start…
Top 50 Accountant Honorees at Withum Brandon Yip Brandon Yip is a partner who leads Withum’s Technology and Emerging Growth Services Team in the San Francisco Bay Area. He focuses on advising public and private companies on audit, regulatory and transactional matters while helping innovation-driven organizations scale. Deeply connected to Northern California, he supports the region’s technology and life sciences ecosystem…
The life sciences industry is characterized by high-value intellectual property (“IP”), extensive research and development (R&D), complex regulatory environments, and global supply chains. Life sciences companies are increasingly global from day one where R&D is performed in one country, clinical trials in others, IP held centrally, and manufacturing and commercialization is performed elsewhere. These unique attributes create opportunity, but it also creates tax risk if global structuring and transfer pricing are not…
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