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On-Demand Webinar: Social Media Strategies for Not-for-Profit Organizations During a Crisis

Withum’s Not-for-Profit Weekly Virtual Learning Series: Navigating New Roads

The impact of COVID-19 over the past few months has been substantial and far-reaching. As a result of stay-at-home orders and social distancing, many not-for-profit organizations have been operating with limited staff and without volunteers, and due to a rise in unemployment, their donations have likely been significantly affected as well. With these obstacles in mind, social media is a more critical tool than ever in order to relay important messages and remain top of mind for those who follow and support you. Presented by Withum’s Matt Basilo, Interactive Marketing Manager.

View Slide Deck

After attending this course, attendees will be able to:

  • Define how social media can be used to effectively communicate with followers and supporters to let them know how the crisis has impacted your organization.
  • Determine how social media can be used to let followers and supporters know how they can continue to support your organization despite the extenuating circumstances.
  • Identify how organizations can pivot their social media messaging in light of a crisis that may not align with their cause.
Visit our Not-for-Profit Center on YouTube to view more on-demand webinars in the Navigating New Roads series.


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