Communication among team members and between different teams, especially when they’re geographically dispersed, can be a huge challenge- but it doesn’t have to be an obstacle to collaboration and teamwork. For Red Lion Hotels (RLH), geography was only one part of the challenge: disparate CRM tools were also compromising the organization’s ability to serve its customers and leverage data to improve its competitive stance.
To address both issues, and to simplify and reduce the hundred of emails many employees were receiving weekly, RLH integrated its communications and CRM into the Microsoft Teams and Dynamics 365 platform.
Watch this video to see how this decision transformed the way RLH operates.
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