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From Scroll to Sale: Opportunities and Challenges of Social Media-Driven E-Commerce 

For today’s e-commerce companies, the customer journey rarely starts with a search. More often, it begins with a scroll. Social media has evolved from a marketing channel into a measurable driver of e-commerce sales, influencing how customers discover products, build trust, and make purchasing decisions. For Withum’s e-commerce clients, this shift creates real growth potential…

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How to Choose the Best E-Commerce Warehouse Location: Key Tax and Logistics Considerations

Selecting the optimal state for your e-commerce warehouse or third-party logistics (3PL) facility involves more than just proximity to customers or major transportation hubs. While shipping speed and costs are critical to this decision, state taxes should also be considered, as they can vary widely across states and turn out to be either beneficial or…

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Key Sales Tax Compliance Considerations for E-Commerce Businesses
Essential Sales Tax Considerations for Growing E-Commerce Brands

Launching an e-commerce brand is an exciting leap. You are developing products, building your online presence, and bringing your vision to life. In the middle of that momentum, sales tax can feel like a detail that can be addressed later, but it is one of the most important foundations to establish early. E-commerce operates in…

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How to Prepare Your E-Commerce Brand for a Financial Audit

As e-commerce businesses scale, financial transparency becomes essential. Whether you’re preparing for an external audit, a strategic acquisition, or an IPO, having the right financial infrastructure in place is critical. That’s why we have developed a comprehensive Audit Readiness Checklist for E-Commerce Finance Teams, designed to guide you through every stage of growth. Audit Readiness…

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The Advantages of E-Commerce Enablement Technologies in 2025

In 2025, e-commerce is about creating personalized, frictionless, and trustworthy experiences across every channel. Shoppers compare every brand not only to competitors, but also to Amazon, TikTok Shop, and Shopify’s best-in-class storefronts. A slow page load, confusing checkout, or clunky return process is enough to lose a sale. To stay competitive, businesses are investing in…

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ecommerce, supply chain, global trade
How E-Commerce Brands Can Outsmart 2025’s Tariff Turmoil

If you’re running an e-commerce business in 2025, chances are your margins feel like they’ve been put through a paper shredder. That’s not just inflation talking, it’s tariffs. The global trade landscape has shifted dramatically, and online retailers are caught in the crosswinds. From the U.S. scrapping the $800 de minimis exemption to China tariffs…

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